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The Adoption of The Internet of Things by Young Consumers – an Empirical Investigation

2017

On the background of theoretical considerations and literature review, this article presents the results of the preliminary study of young consumers about their adoption of the Internet of Things (IoT) - treated as the emerging technology, creating a new quality of information technology usage, despite perceived costs and privacy concerns. The data for the analysis came from purpose sample of 223 young consumers from Eastern Poland via CAWI questionnaire. The primary goal of the research was to explore the adoption of IoT by young consumers in Poland regarding the level of adoption and factors explaining this phenomenon. The main analysis used univariate analysis of variance (UNIANOVA) and …

IoTO33business.industryInternet of Thingsinformation technology adoption05 social sciencesInternet privacy02 engineering and technologyconsumers020204 information systems0502 economics and businessddc:3300202 electrical engineering electronic engineering information engineeringD12050211 marketingInternet of ThingsbusinessPsychologypreliminary modelEconomic and Environmental Studies
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